Frictionless Souvenir Shopping & Pre-Orders

Souvenir gift buyers value speed and convenience above all else. For Suci Cookies, a popular Indonesian bakery and gift brand, the challenge was to create a modern web portal that maximizes sales by minimizing ordering friction.

The Approach

1. Click-Minimizing Layout: Converted the traditional multi-step cart, checkout, and shipping calculations into a single-screen, friction-free ordering form (purchase completed in under 3 clicks).
2. Dynamic Pre-Order Scheduler: Created an automated batch scheduler that handles production capacity limits, allowing customers to reserve order slots for major holidays (Lebaran, Christmas).
3. Optimized Laravel Backend: Built with custom database structures to manage fluctuating inventory levels and generate auto-scheduled baking logs.

Features

• One-Page Checkout: Integrated cart summaries, coupon validation, customer details, and shipping calculation on a single page.
• Production-Cap Tracking: Dynamic calendar prevents overbooking during peak seasons.
• Instant Payment Gateway: Supports automated QRIS and bank transfer generation.

Results

• Conversion Boost: Customer ordering conversion rate increased by 42%.
• Zero Abandonment: Pre-order cart abandonment rates dropped to near zero.
• Operational Clarity: Simplified baking production schedules through automated order forecasts.